Imagine if every No Single Use Fashion hoodie or T-shirt could speak. It would tell you where its cotton was grown, who sewed it, what dyes were used, and how to care for it so it lasts for years — not gigs.

This is the future we’re building now. By 2027, the EU will require every fashion item to have a Digital Product Passport (DPP) — a transparent digital identity that follows each garment through its entire life cycle. No Single Use Fashion is getting ahead of the curve by embedding DPP storytelling into every piece of its merchandise.

Through the Digital Product Passport, every No Single Use Fashion piece becomes:

• Transparent —showing verified materials, including organic cotton, hemp, and bluesign®-approved materials.
• Traceable —linking production facilities to recognised ethical standards and audit processes.
• Transformable —empowering owners to repair, upcycle, or resell while keeping its digital identity intact.
• Impact-Measured —capturing lifecycle data that connects fan actions to carbon savings at concerts.

This isn’t just compliance — it’s a cultural narrative tool. DPPs let fans see how their choices shape the planet, turning sustainability from a label into a lived experience.

By combining the power of storytelling with verified data, No Single Use Fashion redefines what it means to wear your values. The Digital Product Passport transforms fashion from fast to forever — one garment, one story, one planet at a time.